February 1st, 2013, marked the first annual World Hijab Day in recognition of millions of Muslim women who choose to wear the Hi-jab and live a life of modesty. The brainchild of this movement was a New York resident, Nazma Khan, who came up with the idea as a means to foster religious tolerance and understanding by inviting women (non-Hijabi Muslims/non-Muslims) to experience the Hijab or one day. For many people, the Hijab is a symbol of oppression and segregation. By opening up new pathways to understanding, Nazma hopes counteract some of the controversies surrounding why Muslim women choose to wear the Hijab.
The whole movement was organized solely using social networking sites. It has attract interest from Muslims and non-Muslims in more than 100 countries worldwide. Their literature has been translated now in 40 languages.