Colour is a Powerful Branding Tool
Have you ever considered the importance of colour in branding? If you can align your brand, with a colour that makes sense, this will reinforce the meaning of your brand.
Choosing the right dominant colour for your brand is crucial. Every colour has a different feel. By choosing a colour or a combination of colours for your brand identity, you will take on those associations. They will evoke certain emotions and feelings towards your brand so it is vital to choose a colour that will represent your identity effectively.
It should also take into account colour psychology, which is fairly complex. Colours can mean different things depending on the culture, situation and industry. For example in the Western world, white is considered the colour of purity and peace, however, in some parts of Asia white is the colour of death. Make sure the colour you select will give the right impressions in the markets you’re present in.
People make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.
A few questions to bare in mind then:
- What colour represents your brand’s personality?
- What colour suits the characteristics of your product/service?
- What colour does your competitor(s) use?