A brand is what consumers think of when they see your name, logo, products, services, website and definitely YOU – as an individual, the person who owns this ‘ABC’ brand.
BRAND = REPUTATION
It represents people’s gut feeling about your organisation
Everything you do and say influences your reputation
Every interaction is a brand building opportunity
Positive interactions build your brand!
And in the beginning, there will be assumptions and uncertainty preventing potential customers from working with you. It might take time, but with a compelling story and strong values, you can build a brand that will outlast any competitor.
WHAT IS YOUR BRAND ?
Your brand is YOUR PROMISE, YOUR PLEDGE, AND YOUR COMMITMENT
Your brand is WHAT YOU STAND for
Your brand is your singular driving FOCUS
Is your BRAND consistent with your PROMISE(S), PLEDGE and COMMITMENT?
How would you maintain your BRAND to make it lasts and to give a powerful impact at its first encounter or FIRST IMPRESSION?